
Macklemore and Ryan Lewis‘ independent album The Heist
sold an incredible 78, 000 copies in its first week, reaching No. 2 on
the US Billboard chart, and there’s a great story behind it, one which
encompasses everything from addiction to Major League baseball.
In this episode of Jabari Presents, Jabari met Macklemore and Ryan Lewis in Seattle as they were filming their hilarious video for “Thrift Shop”
and preparing for the release of their album. The rapper discloses some
of his past problems with addiction, and both artists discuss the
“70-hour-a-week” sacrifices needed to be successful as indie artists,
revealing their belief that doing everything in-house and maintaining
control of your brand can give you significant bargaining power with
major labels.
You’ll learn that the album’s success, “was grassroots, it wasn’t big
money behind it, it wasn’t a label. It wasn’t a co-sign, it was just
hard work and people connecting with the music… and that’s the dopest
thing, you cant take that from me.”
Macklemore expands, “Like, you can talk shit about my music, you can
say whatever you want, you can not like it, but you can’t away the fact
that there are x amount of people that believe in what I do,
passionately… and that’s better than any co-sign, that’s better than any
signing bonus, that’s better than any label.”
Watch the video for yourself below, and check out our review of “The Heist” here.
interesting duo
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