Armenia is a small country of fewer than four million people sitting in the south caucus region of Asia and landlocked between Turkey, Azerbadjian, Georgia, and Iran. You should know this because Los Angeles is in fact home to one of the largest Armenian immigrant enclaves in the world. Celebrities Serj Tankian and Kim Kardashian (who both grew up in Los Angeles) have each made a powerful impact on their respective fields of alternative music and reality television, introducing disparate and unique takes on Armenian identity into American pop culture. And now, with lyrical prowess and melodious flow, Los Angeles-born, overtly-Armenian rapper R-Mean is bringing word of his mountainous ancestral republic to one of our biggest cultural expressions of all : hip-hop.
In early 2013, R-Mean is dropping his most ambitious project to date, 7 Deadly Sins, on Pentagon Records; and the explosive first single "Lost Angels" features non-other than multi-platinum artist The Game. A sleek, raw black and white video helps take us inside R-Mean's version of Los Angeles, from Downtown to Little Armenia and back. I was born and raised on the east coast and sometimes I can be east coast rapper bias. But these new east coast Emcees like R-mean has surely caught my attention. I've always been a fan of Game and he really is making his mark with so many different features. Check out the video below.